Overview: The Global Expansion Plan
Kraken’s plan targets licensing, localization, and liquidity depth across LATAM and APAC, with product enhancements tailored to regional demand.
LATAM: Licenses, Partners, and On-ramps
Priorities include fiat on-ramps, compliance partnerships, and merchant payout corridors, with focus on reliability and speed.
APAC: Market Entry and Localization
Localization spans language, customer support, and local payment integration, alongside derivatives and prime offerings suited to APAC institutions.
Products: Derivatives, Staking, Prime
Product roadmap balances regulated derivatives access, staking UX, and institutional prime features for treasury and execution.
Liquidity: Orderbooks and Market Makers
Depth and consistency rely on market-maker partnerships, transparent programs, and treasury alignment, improving user execution quality.
Security and Compliance Investments
Investments cover threat detection, audits, and compliance tooling; disclosures reinforce trust in new markets.
Milestones and KPIs
- Licenses secured by region
- Orderbook depth and spreads
- User growth and activation rates
- Settlement reliability and support SLAs
Conclusion
The strategy executes through licensing, localization, liquidity, and security. Measurable KPIs anchor progress across regions.